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A shopper used a personal AI assistant (Instinct/Meta Muse) to buy from Decathlon without fighting the site UI, keeping the agent off their preferred payment flow until they were ready.
A builder raced Meta Muse and Instinct to book a restaurant and pay the reservation fee; Muse completed the Tock + Link checkout flow faster (they still picked Instinct for browser prefills).
Scott Van Brunt told his skeptical mom he'd had Muse book their Palm Springs trip and Instinct was finding subscriptions to cancel—she flipped from "I don't like AI" to "I want that" in five minutes.
At a fund launch, a founder's agent stack (Grok Bot, Claude, Instinct, Muse, Dots) and the CMO's agents negotiated budget while the humans typed nothing—exposing the need for agents that can talk across stacks.